{"id":273,"date":"2019-01-16T12:47:22","date_gmt":"2019-01-16T12:47:22","guid":{"rendered":"http:\/\/nao-design.fr\/?p=273"},"modified":"2019-02-06T14:46:08","modified_gmt":"2019-02-06T14:46:08","slug":"la-tendance-nouveau-japonisme-et-nao-a-lhonneur-dans-premium-beauty-news","status":"publish","type":"post","link":"https:\/\/nao-design.fr\/?p=273","title":{"rendered":"New \u201cJaponism\u201d: a rising beauty trend"},"content":{"rendered":"\n

In France, 2018 was marked by successive exhibitions and cultural events dedicated to Japan to celebrate 160 years of friendship between the two countries. The \u201cJaponismes en France\u201d series held from Nov.22 to Dec.2, 2018, ended on a high note, with the opening of the Shiseido Japanese Beauty Station, a pop-up store which highlighted the role of the Japanese company in Japan\u2019s cultural influence as soon as the early 20th century.<\/strong><\/p>\n\n\n\n

Japonism, i.e. the influence of the Japanese civilization and arts on Western artists in the late 19th and early 20th century, was put forward in France last year with a series of exceptional cultural events. The role Shiseido played in this movement is little known. And yet, the oldest cosmetics company in the world \u2013 it was founded in 1872 \u2013 was an integral part of the wave that inspired so many artists, including great painters and many writers. The brand witnessed and actively took part in the abounding exchanges between Paris and Tokyo. Hanatsubaki<\/strong>, Shiseido\u2019s magazine, perfectly embodies this ongoing, historic dialogue. Countless covers and iconic pages since the 1930s were actually exposed in the pop-up store.<\/p>\n\n\n\n