[ now ]

has its origins in both ancestral and futuristic Japan (Beauty divinity / Robot).
It means bright in Chinese.

New Analysis and Observation
Nowadays Asian and Occident

The Team


Caroline Moulin – Founder

After a marketing development experience for luxury beauty brands ( Estée Lauder, LVMH ), Caroline Moulin discovered design in desgrippes/gobé group, as International Beauty and Luxury Director.

A four year stay in Tokyo made her launch her own exclusive design trends company, inspired by her marketing and design background allover the world.

With international correspondents, Caroline investigates all about interior, packaging, retail or brand design to help you understand the best design strategy for your company, brand, market or product concept.
She created naō …


Isabelle Gavalda – China Specialist

Isabelle graduated from Reims NEOMA & Beijing University of Economics & International Business. Driven by a keen interest in fashion & design, she started her career in marketing & communication agencies in Beijing in charge of luxury brands. She became a trends agent and founded her own creative studio, SomeXing, specializing in brand design and trends surveys.

Joining the team in 2012, she directs brands design projects for Chinese market and is the specialist for naō design trends agency . She is preparing a regular radio program for “Radio Chine International” dedicated to Business & Brands. Isabelle speaks and reads Chinese fluently.