Chinese new year is coming and brands have launched all their latest limited editions to celebrate the event. This year, several major trends can be observed, and they are in line with the ones which have been spotted in our latest Asian Trend Book! Here is a already a sneakpeek of 2 of them : Empire of Signs & Happy Nostalgia.
If you want to discover more about them, do not hesitate to contact cmoulin@nao-design.fr for more information.
Conceptualised from its 2019 Asian travels, Naō Design Trends is glad to share with you its new ‘Asian Beauty Design 2019-2020’ Cahier de Style titled ‘Going forward/ Going backward’ or ‘Jin/Hui (进/回) in Chinese.
« Going forward » or gin in Chinese is, more often than not, considered to be the only path to success. But according to the Taoism philosophy, this fast growth can not be done at the expense of humanity or nature.
This is why, hui or « going backward » is not really about going more slowly but more about finding the balance which can generate harmony or overcome the uprooting created by the fast mutations of cities, digital technology, sciences and society.
The dynamic acceleration at every levels, which is counterbalanced by a return to fundamentals, is influencing Asian designers and artists by creating new vocabularies.
To inspire your teams and infuse them with Asian culture, each theme will be illustrated by shapes, materials, colours, graphism, as well as by iconic masterpieces selected by Art & Culture Doors Agency.
Do not hesitate to contact cmoulin@nao-design.fr for more information
Conceptualised from its 2018 Asian travels, Naō Design Trends is glad to share with you its new ‘Asian Beauty Design 2018-2019’ Cahier de Style dedicated to the new ‘Japonism’
Between Kanso-Shirei (back to Essential), Koto (Experience), and Watashi (Indivualism), without forgetting Bakusai (Chinese tourists), how Beauty trends from Japan are today influencing all Asian Beauty, and especially China.
To inspire your teams and infuse them with Asian culture, each theme will be illustrated by shapes, materials, colours, graphism, as well as products rituals examples selected by Florence BERNARDIN from Information & Inspiration.
Do not hesitate to contact cmoulin@nao-design.fr for more information.